Electronic band GusGus share liberating music video, ‘Higher’
Ever-evolving, unrelenting, and uncompromising electronic powerhouse GusGus continue the celebration of their 25th anniversary with the release of their latest track ‘Higher’, the first single off their forthcoming 2021 album. Unfolding into a new era, GusGus is excited to announce a fresh, new collaboration with fellow Icelandic band VÖK´s multi-talented vocalist Margrét Rán. Out now via their Oroom imprint, ‘Higher’ is available to stream across all streaming platforms.
The nearly four-minute musical endeavour immediately begins with a hypnotically mesmerizing kick drum that builds tension effortlessly with each passing second. The track exemplifies what GusGus does best – it seduces the listener with a captivating groove and serves larger-than-life, unapologetic melodies. Glitchy, stabbing synths quickly enter the sonic space alongside Iceland’s favourite female voice, which nestles within the mind-expanding soundscapes like a latex glove. Rán’s lyrics explore motifs of loneliness, greed, and human manipulation, and push their message alongside the backdrop of new, ecstatic sonic realms. Cerebrally atmospheric from start-to-finish, the slow rhythmic beat, brooding basslines, soothing repetition, and lush melodies characterize much of the rest of this lively electronic/synth-pop gem.
As a multitalented art collective that embraces creative elements across the spectrum, a GusGus release wouldn’t be without a poignant visual accompaniment. Directed by Arni & Kinski, the creative masterminds behind many Sigur Ros, Kiasmos, and Olafur Arnalds videos, the stunning music video puts new GusGus talent Margrét Ránfront and centre. Founding members of the band, the directorial duo return to their musical home for the first time since the year 2000, enlisting world-renowned designer Palomo Spain for wardrobe and styling. Known for his androgionous sensibilities, the collaboration serves as the perfect extension to the collective’s boundless creative appetite and immerses haute couture in the world of GusGus.
Following the release of their two-part remix LP, Remixes Are More Flexible Pt. 1& 2, the Reykjavik royalty has been hard at work in the studio birthing their most ambitious musical project yet. Famous for their relentless explorative drive and unwavering commitment to pumping the well of synth-extravaganza, GusGus prepare to share the stage with one of Iceland’s most beloved and recognizable voices. Expanding their crossover potential, the band recruited Margrét Rán – best known for her role as lead vocalist in indie electronic band VÖK – to embark in the next chapter in their story. Her ability to add another dimension to their new material is evident in ‘Higher’ and will undoubtedly shine through in their upcoming live performances, which already have a reputation for being unforgettable.